ByrneGreen Consulting offers start-ups and established businesses sustainable business development and integrative systems design, thereby helping organizations meet the challenges and realize the rewards of Going Green.

To learn more about The Sustainability Perspective and the strategic and competitive advantage it can bring to your organization or endeavor, please explore the (ever developing) resources of this website. A few sections you may wish to explore:

Continue reading the featured articles, below.

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The Blog will share perspectives on Green Business and Integrative Systems Design.

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The Right Sidebar is a “Linkroll” of various resources discovered by our editors and contributors. You can follow the article links to the individual items at their original web locale, or go to the ByrneGreen Diigo Group for ThingsGreen, ThingsGeek, and the complete ByrneGreen tagcloud.

“Sustainability” or “Green Business” (i.e. Whole Systems, Effective Design) is a rewarding yet complex endeavor to navigate. With the proper guide, the rewards are substantial and fulfilling, both in terms of the financial and intangible benefits. We hope this site and its perspectives are a resource to you as you journey down the path to meeting the challenges and realizing the rewards of Going Green.

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The Two Paths to Green Business

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The typical client of ByrneGreen Consulting falls into one of two categories:

1) Established Businesses (not necessarily in a “Green” field) seeking to address the ecological and social implications of their products and operations in order to answer client concern and/or reap the financial benefits of an efficient and effective value/supply chain.

2) Inventors seeking to enter the market with an innovative technology that promises to address some aspect of the ecological challenge.

In either instance, the challenge is securing the organizational acumen necessary to transform green values and aspirations into an effective plan for implementing action. This is the realm of the Sustainability Consultant and the core offerings of ByrneGreen Consulting: Helping Organizations meet the challenges and realize the rewards of Going Green.

(Note: This is also true on the individual/family/lifestyle level. For more on lifestyle and residential consulting, contact ByrneGreen Consulting.)

So, Sustainability (a.k.a. “Green Business”) Consulting has these two elements at it core:

1) A Comprehensive Understanding of “Green” Technology, Process Design and Systems Dynamics.

One of the key aspects of Green Design is the whole systems approach that uses synergy as an avenue to gain greater yields with fewer inputs, ultimately leading to the ideal of “Waste Equals Food”, whereby the by-product of one process becomes the feedstock for another.

2) Solid business skills that take the above into account. “No Margin, No Mission.” (See: Moving from line items to Holistic Budgeting in a forthcoming post).

When approached correctly, the “Sustainability Department” of an organization is NOT a cost center, it is a revenue generator in that the efficiencies gained offset the cost of the programs that develop and impliment them.  This is possible, ironically, when the “sustainability department” is not an isolated component of the organization, but a “meta-department” whose responsibilities are determined at the design level by an inter-departmental team that is committed to seeing the organization from a higher altitude than is traditionally required in compartmentalized organizational structures.  Switching to this perspective is often a challenge, having to address both infrastructure and cultural concerns.  Using an Integral Approach, ByrneGreen Consulting can help your organization assess and influence the trajectory of your endeavors, implimentng real and tangible change in the most effective and efficient manner.

From Greenwashing to Competitive Advantage

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Today, many established businesses, municipalities and organizations are asking difficult questions about their relationship with, and influence on the world in which they operate. Partially encouraged by their clients and customers, and partially by the individuals within these organizations, the expectation for a business or organization to be “green” is becoming a mainstream moral imperative. This means that when given the option between similar offerings, potential customers have been shown to choose based on the “green tiebreaker”.

But “Green” is no longer simply a moral imperative or philosophical debate as to the responsibilities of a company to the greater world in which they operate. With energy and other feedstocks and commodities tightly coupled to the greater financial and ecological systems in which they are nested (e.g. “Peak Resources”), organizations of all scope and focus need to take the sustainability of their supply and value chains into account in order to insure the future viability of their product line and organization as a whole. In other words, “green” has become a competitive advantage that businesses can no longer afford to ignore.

Finally, many start-up companies are entering the market with technologies that address some aspect of the ecological dilemma. Entrepreneurs and inventors of all walks are coming forth in a new environment that encourages innovation for environmental mitigation, remediation, and regeneration. Adoption of these technologies is a matter of nuance, and making sure they are afforded the greatest chance of success is an art in and of itself.

So, both in terms of market share and operational advantages, the future will be blazed by those organizations that respond to the call of this era with an effort commensurate with the scope of the challenge we face as human beings on a finite planet.